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| | 大涨600亿，电子木鱼带飞泡泡玛特 | | | 财天COVER ｜ 2026-01-24 | | | |
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scroll 0 1 01、股价多日大涨
泡泡玛特迎来了久违的股价大涨。
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1月23日，泡泡玛特股价大幅高开，最终报收219.6港元/股，涨幅6.60%，总市值为2946亿港元。拉长时间轴看，自1月19日创下174.3港元/股的阶段低点以来，泡泡玛特股价已经多日上涨，市值增加约600亿港元，成功扭转之前“跌跌不休”的局面。
支撑这轮股价上涨叙事的，主要是两个关键词：抢购、回购。
1月15日，泡泡玛特发售了一个新的搪胶毛绒系列——PUCKY敲敲系列。因为内置发声装置，轻敲毛绒挂件，会发出清脆的木鱼声，加上挂件取名寓意十足，叫“财富+1”“幸运+1”“快乐+1”，完美契合了年轻人“解压+祈福”的需求，该系列迅速走红，被网友戏称为“电子木鱼”。
目前在泡泡玛特天猫旗舰店，该系列显示已售出1万+；泡泡抽盒机小程序上，产品已全部售罄。二手交易平台上，多款产品被炒出高价，其中原价99元的常规款，售价在118元～170元，隐藏款价格高达331元。
1月23日，“泡泡玛特电子木鱼爆火”话题还登上了微博热搜，大家止不住感慨，“没想到有一天会为了PUCKY花99块大洋”“一代人有一代人的木鱼要敲”。
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销售火爆、被炒出溢价、话题出圈，PUCKY敲敲系列如今的一系列关键词，都会让人联想到之前的LABUBU。当时，以LABUBU出圈为契机，泡泡玛特股价走出了一波上涨行情；如今，颇有种场景重现的意味。
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大涨600亿，电子木鱼带飞泡泡玛特
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