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| | 年轻人开始拿洗衣液当礼物送人 | | | 汤博士评天下 ｜ 2026-09-18 | | | |
| 声明： 本消息或因风格和篇幅原因进行过编辑，但未经核实，也不代表我们的立场、观点或建议。如有侵权，联系秒删。[ 使用条款 ] |
scroll 0 1 2026年的国庆、中秋双节将至，于是乎，社交媒体平台上“实用型礼物”话题，也就又双叒叕地再度升温了。
有网友晒出自己收到的生日礼物：一箱洗衣液、一整提抽纸、一张视频会员年卡，配文是“够用一年，每次用都会想起你”。而评论区下面则是一片共鸣之声：“比摆件实在”“比鲜花活得久”“这才是成年人的浪漫”。
如果你稍微多花了点时间在这些社交媒体上，就会很明显地感觉的如今“送礼就送实在的”已经不是个别现象了，特别是在年轻人中，更是如此。从“送一年洗衣液”到“续费视频会员”，从“一箱抽纸”到“米面粮油”，甚至是牛马们的精神食粮“咖啡豆”----实用型礼物，正在逐渐成为年轻人之间表达情感，互送礼物的新常态。
很多网友对此表示理解：是这届年轻人穷了，所以变得务实了。但这背后，并不能完全用年轻人“没钱了”这么简单的结论一笔带过。
从“表演式送礼”到“分摊生活成本”
当时进入了千禧年后，伴随着互联网，特别是移动互联网的异军突起，送礼开始越来越多的程度的社交货币的属性，其非常重要的核心功能就是“表演”与“展示”。
年轻人，送到或者送出一件礼品，要能拍照发朋友圈，要能证明“我花了心思，也花了钱”，要能在社交平台上收获点赞。一束花、一个香薰蜡烛、一个精致的摆件，这些礼物的价值不体现在使用中，而体现在展示之中。
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但是现在，年轻人对这套逻辑产生了集体的疲惫。
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年轻人开始拿洗衣液当礼物送人
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汤博士评天下
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