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| | 这届年轻人开始“以租代买”了 | | | 智谷趋势 ｜ 2026-09-21 | | | |
| 声明： 本消息或因风格和篇幅原因进行过编辑，但未经核实，也不代表我们的立场、观点或建议。如有侵权，联系秒删。[ 使用条款 ] |
scroll 0 1 发现没有？租赁市场最近是越来越火了。
杭州一场演唱会开场前，租赁服务商宋先生和团队拉开两只大行李箱，里面密密麻麻码着等待认领的相机、手机，活像一座微型“兵器库”。这次他们带了70台设备，线上早就订光了。
这股风，吹得比想象的还要猛。
美团的数据，2026年以来，“无人机租赁”的搜索量涨了十倍还多，“相机租赁”涨了67%，“生日礼服租赁”涨了110%。闲鱼上，便携式运动相机的租赁成交量，一年涨了6倍。
国家市场监管总局发展研究中心的白皮书里，还有一个更直观的数字：30岁以下用户占了租赁人群的六成以上，“00后”的订单量同比暴涨两倍。
越来越多年轻人以租代买，是消费降级了吗？答案，可能出乎你的意料。
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图片及内容由豆包工作生成，向豆包工作输入：画一张公众号封面，米白底、暖橙和墨绿两色，手机购物袋周围环绕相机、游戏机、帐篷、婚纱、名牌包，标题《年轻人为何热衷以租代买？我们算了一笔账》
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中国青年报社社会调查中心联合问卷网做过一项调查，77.3%的受访青年有过“以租代买”的经历，其中最常租的是数码产品，占了42.5%。
在济南，23岁的游客小罗平时只有偶尔旅行才用相机，买一台要6000多，放家里落灰太浪费。他已经是第三次租设备，上次去青海，租了台无人机拍风景，“效果绝了，朋友圈点赞翻了三倍”。
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这届年轻人开始“以租代买”了
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