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| | “横店落地签”突然爆火，皇上累惨了 | | | 南风窗 ｜ 2026-09-28 | | | |
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scroll 0 1 2026 年的暑假，" 横店落地签 " 在社交媒体上走红。
8 月初，横店影视城推出面向散客的真人短剧拍摄体验。游客只需花费 388 元（人民币，下同）就能 " 全资进组 " 当主演，享受专业级别的导演、化妆和后期 " 一条龙 " 服务，拥有几分钟的专属竖屏短剧。
最初，这只是横店几十人微电影团队的一次偶然尝试，经社交媒体发酵，9 月初体验短剧拍摄的人数已破 2000 人次，" 我在横店过戏瘾 " 话题播放量超 3.5 亿。
这次付费拍短剧的以年轻人为主，是他们在社交平台定义了新的 " 横店落地签 "，但他们并非最早来横店过 " 戏瘾 " 的普通人。
更早站到镜头前的是一群中老年人。9 月，南风窗记者在横店采访发现，中老年人来此拍戏 " 当主角 " 已多年，其中女性格外活跃。横店影视城工作人员马茜怡介绍，过去来横店体验影视拍摄的游客里 " 老年群体占 60% 至 70%"。
年轻时，她们守着电视机看《还珠格格》等剧，受现实条件限制只能当观众。如今，她们走进横店明清宫苑，在镜头前成了皇后、太后，花钱扮演另一个人，短暂成为故事里的主角。
扮演一次主角
9 月初，在横店明清宫苑，休息室里一直有人提着古装裙子、顶着发包进出。8 月开始的短剧拍摄体验热潮，还在横店延续。
体验拍摄项目通常需要至少提前一天预约，拍摄名额经常约满。层层宫殿之间，几组导演同时开工，从 8 点半一直拍到 17 点。为了接待更多游客，横店影视城拍摄团队又在清明上河图景区新开辟了两个置景，服化人员、NPC 演员和导演从 13 点继续工作到 21 点。
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横店是浙江中部的一个小镇，也是一个巨大的 " 造梦工厂 "。秦王宫、清明上河图、明清宫苑等 30 多个跨越不同历史时空的影视拍摄基地，密集分布在这里。过去它们为影视剧提供布景，但如今，也开始承接普通人的梦。
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“横店落地签”突然爆火，皇上累惨了
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点击朱笔，直抒胸臆