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| | 全民进入“纯过日子时代” | | | 首席商业评论 ｜ 2026-09-28 | | | |
| 声明： 本消息或因风格和篇幅原因进行过编辑，但未经核实，也不代表我们的立场、观点或建议。如有侵权，联系秒删。[ 使用条款 ] |
scroll 0 1 “不心里有事了，不塔罗牌了，不原生家庭了，不奥德赛时期了。”
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“不装高级小众，不再存钱买奢侈品，大结果没拿到，反正红果是看了不少。”
今年夏末秋初，社交媒体上最火的话题，就是“全民进入纯过日子时代”。
两年前，尼尔森IQ就在报告里写到：中国消费者开始看重“值得”，可以买高价值商品，但不能买贵。
两年后，大家开始热衷于纯过日子，无数人开始把精力从“外部认可”收回到“一蔬一饭”。
以前花钱买优越感，现在花钱买安全感。
中秋前夕，“月饼危机”都上热搜第一了。
而面对马上到来的十一假期，大家也懒得出去人挤人了。
说更直白些，大家懒得装了。
当几亿人决定好好过日子，钱又会流向哪里？
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