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| | AI开始“要脸”了 | | | 腾讯科技 ｜ 2026-09-29 | | | |
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scroll 0 1 9月上旬，Meta Connect大会舞台上，扎克伯格展示了一段不同寻常的交互：他的Muse智能体，一个身穿托加袍、头戴桂冠、名叫“Agrippa”的卡通形象，不仅帮他生成了一份烘焙配方，还替他下单了所有食材。二十天后，Manus发布Cue，给自己的AI智能体发了邮箱、电话号码和数字钱包——它能以“自己”的身份发消息、接电话、在预算内自主付款。
两家公司，殊途同归。一个给AI一张可爱的脸，一个给AI一个独立的身份。它们共同指向同一个信号：AI正在从聊天窗口里走出来，变成一个有面孔、有名字、有“生活”的存在。
这不是一次简单的UI升级。这是AI产品竞争逻辑的根本转向——当底层模型能力趋于同质化，大厂的用户争夺战正在从“谁更聪明”转向“谁更像人”。
AI不再是一团空气
过去三年，AI产品的基本形态是一个空白对话框。你问，它答。整个交互冷冰冰的——没有面孔，没有语气，没有个性，甚至连一个“名字”都常常被忽略。
Muse和Cue代表了一种截然不同的设计哲学。
Muse的默认形象叫“Jolly”，米色系卡通身体，圆圆的黑眼睛，微微上扬的笑容——被媒体形容为“像《超能陆战队》里的大白，但更可爱一些”。用户可以为它定制外观、名字和服饰，扎克伯格自己的Muse就叫“Agrippa”。更关键的是，通过Muse Realtime Avatar模型，用户可以跟这个形象进行实时视频聊天，“对着一个公司Logo或抽象实体说话总觉得很奇怪”的设计逻辑被彻底推翻。
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Manus的Cue选择了另一条路。它没有给AI一张脸，而是给AI“身份”。
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