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| | 今年十一，县城游突然火了 | | | 视觉志 ｜ 2026-09-29 | | | |
| 声明： 本消息或因风格和篇幅原因进行过编辑，但未经核实，也不代表我们的立场、观点或建议。如有侵权，联系秒删。[ 使用条款 ] |
scroll 0 1 今年十一中国县城游成新顶流。据“视觉志”公众号报道，榕江、建水、黟县、平遥等小县城，过去很难出现在旅行清单上，如今却吸引大批北上广深打工人钻进大巴，一头扎进老街烟火气里。同程旅行数据显示，2026年中秋国庆县域旅行产品预订热度较去年同期增长42％，飞赴三线及以下县城机票量同比增超30％，用户在县域平均游玩天数较去年同期增加3.2天。
被看见的县城
贵州榕江靠村超出圈。 2023年夏天，县城边球场迎来二十支球队，球员有摊贩、开粉店的、跑货运的，白天各忙各的，天一黑就换球衣为村子而战。周边村子男女老少赶到现场加油，中场休息侗族歌曲一响，几万人跟着合唱。 2025年，榕江接待游客1038万人次，旅游综合收入118亿元人民币。床位从爆火前不到6000张增至1.2万余张，街边粉店、酸汤鱼馆、民宿挤满外地口音的人。
浙江安吉靠另一种意外。 2022年，一名28岁小学老师带着6个同龄人开咖啡馆，靠门口湖蓝色矿坑湖在社交平台爆火，最高峰一天卖出8818杯，刷新全国单店纪录。四年间，这类咖啡馆在安吉开出300多家，散在竹海、稻田、瀑布下。光是今年7月，就有346万人涌进这个60万人口的县城。
河北正定县常住人口约55万，却拥有号称“北方最大”的夜市，占地10000平方米、多达600个摊位。 2024年一夜爆火，游客数量较2023年同比增长277％，20到35岁年轻人占六成多。广西玉林博白县靠酸嘢出名，每到傍晚街头摆满玻璃坛子，酸芒果、酸三华李、酸杨桃现腌现卖，游客不惜绕远路来尝一口。
县城游怎么突然火了？
交通至关重要。曾几何时，县城是铁路网末梢。西藏墨脱县是中国最后一个通公路的县城，连接外界的路从1975年动工，修修停停，塌了再修，直到2013年10月31日才正式通车，全长117公里，前后耗了38年。通车前，当地人去一趟最近的波密县采购物资，来回要走六七天。
短影音时代，酒香不怕巷子深。正定县便凭一条上亿播放量视频火遍全大陆。当然，还有一个更重要的原因：惊人的物价。其中，有惊喜，也有惊吓。
在山西霍州，一碗汤鲜味美、分量十足的饸饹面只要4块钱，再加1块钱还能添一根大麻花。有网友到霍州署旁面馆，发现没有一样食物超过5块钱，最便宜的面只要3块钱，点最大碗全家福也不过11.5元。
县城的消费自由
黑龙江鹤岗最近火的不是房价，而是烧烤价格。牛肉1块5一串、猪肥瘦1块一串、羊排肉2块一串、手把串10块钱30串、涮肚30块钱20串，分量也不小。博主刘雨鑫问老板娘是不是正经肉，老板娘嗓门一下子拉上来，说咱家天天咔咔一顿查，这还能有假？评论区鹤岗人仍直呼“还有更便宜的”。
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今年十一，县城游突然火了
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